Our role at Chrisp Design is not only to design something the client likes, but also design a logo that will allow a company to be identified by consumers. When you picture a business, you often picture their logo, from the golden arches of McDonald’s, or the apple with the bite out of it representing a very popular technology brand. A well-designed logo is memorable, it helps customers remember the brand/business/company. If we think a business looks too expensive, corporate, too fun we will avoid it. Likewise, if the logo looks like the type of company, products or service we’re looking for and wish to be associated with, we will actively engage with the company and buy its products and services.

This is why it’s essential the logo correctly represents the business, as you want to attract the right audience.